The Founder

Amora Luxe was founded in 2013 by Shayna Simoné, a licensed cosmetologist and graduate of the Douglas J. Aveda Institute. Shayna always had a passion for haircare, however this passion remained unrealized until her daughter was diagnosed with cancer at just nine weeks old.

Shayna realized through her daughter’s journey how precious life is and that it was time to share her gifts as a nurturer and researcher to fulfill her own purpose of helping and inspiring other women. Understanding how important our hair is to our identities and self-expression, Shayna launched Amora Luxe to provide the highest quality of professional hair care products and services along with attentive, personalized education.

In just a few short years, Amora Luxe has grown into a premiere brand in Naturally Luxurious haircare dedicated to helping you Nurture the Hair You Love.